Meet the dynamic trio powering Rabona, a trailblazing tech company that embodies a unique blend of expertise, passion, and global perspectives. The synergies among the co-founders—Alex, Dennis, and Pieter-Jan—are instrumental in driving the firm’s vision forward.

Alex brings a decade of experience in technology within Investment Banking, making a pivot in 2021 to manage his family business that facilitates Nordic innovators' entry into the UK market. A true sports enthusiast, Alex indulges in everything from football and paragliding to skiing. Born and raised in Sweden, he moved to London and perfectly understands the cultural nuances of both regions, a skill invaluable to Rabona's global aspirations.

Dennis, originally from Germany, has amassed 10 years of experience as a strategy consultant. Not just a thinker but also a doer, he was the third hire at a tech startup and later ran his own consultancy firm. As of 2022, Dennis has been focusing on commercial strategy, applying his extensive background in advanced analytics and strategy. A cosmopolitan at heart, Dennis has lived in Africa, Asia, and America before settling in England. When he’s not working, you’ll find him on a football field, snowboarding, playing squash, or hitting the gym to maintain a balance.

Completing the trio is Pieter-Jan, a Director in management consulting with specialization in procurement, marketing, and operations. A veteran strategist, Pieter-Jan laid the foundation of his first startup in 2018. A semi-professional trail runner and triathlete, his competitive edge is also reflected in his professional life. Hailing from Belgium, where he enjoyed a semi-professional youth football career, Pieter-Jan brings his inherent athleticism and European sensibilities to the table.

These three co-founders, each with their own unique skills and shared zeal for sports, blend seamlessly to make Rabona not just a tech company, but a holistic ecosystem where innovation thrives. Their diverse backgrounds add layers of depth to Rabona’s operational efficiency, market strategy, and global outreach.